AI isn't the problem. Mindless AI is.
Every autoplay, background algorithm, and scroll you didn't choose is feeding the machine.
Here's your toolkit for using AI on your terms — not theirs.
Three tools. Under 5 minutes each. Real answers.
Q1 / 5 What type of task is this?
Q2 / 5 How much does this need your personal voice or specific context?
Q3 / 5 How long would this take without AI?
Q4 / 5 Does this require confidential, personal, or up-to-date information AI won't have?
Q5 / 5 What happens if the output is wrong or off-brand?
Every query, every scroll, every recommendation — it all has a physical price. Here's what the data actually says.
In 2024, U.S. data centers consumed as much electricity as the entire nation of Pakistan — over 4% of total US power. By 2030, that number grows 133%.
Every 100-word AI prompt uses approximately one 500ml bottle of drinking water for cooling. Training GPT-3 evaporated 700,000 liters of freshwater.
About 35% of all Amazon purchases come from AI recommendations. TikTok, Netflix, and Spotify all run persistent AI inference 24/7 — even when you're offline.
A typical data center uses 300,000 gallons of water per day — equivalent to 1,000 households. Large centers can use 5 million gallons — a town of 50,000.
Fine-tuning a model for a specific task instead of using a massive general LLM can reduce emissions by up to 70% with no meaningful impact on output quality.
Peak US electricity demand is projected to grow by the equivalent of adding 15 New York Cities of power consumption by 2030. AI is the primary driver.
IGGY AI provides AI and automation solutions to businesses that want the power of artificial intelligence without the recklessness of deploying it blindly.
We believe the companies that win the next decade aren't the ones using the most AI — they're the ones using the right AI for the right problems.
Don't Feed The AI is our public education initiative — a free resource for anyone who wants to start using AI with intention, not just habit.
We build AI solutions that actually move the needle — not AI for AI's sake. Let's talk about what intentional automation looks like for you.
We don't sell AI hype. We build purposeful automation that solves specific business problems — with full transparency on how it works, what it costs, and what it delivers.